Search Week in Review for April 9, 2011
The latest: Google failed to submit an application for an Internet Content Provider mapping license by a March 31 deadline, and it now appears there is no future beyond July 1 for Google Maps in China.
View ArticleInboundWriter Review: Content Optimization Made Easy
InboundWriter allows authors to focus on writing content, producing better quality content, and better keyword placements for maximizing search traffic. Whilst writing, InboundWriter assigns an SEO...
View Article5 Steps to Link Building with Widgets
Widgets are a great way to capture the attention of potential visitors and drive traffic to your website. They are also a scalable way to build links to your target site while offering an easy to...
View ArticleGoogle Kills 10 More Projects, Including Aardvark
Google continues to trim its offerings, announcing that 10 projects will either be discontinued or merged into other products. Aardvark, a Q&A social search startup acquired from former Googlers...
View ArticleTop 10 Web Analytics Myths… Dispelled
Free analytics software is just as good as enterprise analytics! Unique visitors are real people! Bounce rate (or “insert metric here”) is the best metric! Here’s some practical advice on how to bust...
View ArticleGoogle Unveils Dart to Compete with JavaScript in All Browsers
Designed for quick prototyping and compatibility across multiple browsers and platforms, Google has introduced Dart, a new scripting language for client-side Web programming. Google hopes Dart will...
View ArticleDetails of Android Ice Cream Sandwich & Galaxy Nexus Flagship
Google has announced the long-anticipated Android 4.0 Ice Cream Sandwich OS and the Galaxy Nexus phone that will accompany it. This article dives into the announced features of both, which includes the...
View ArticleMotorola Revive Razr Brand Following Google Acquisition
Motorola has unveiled the latest addition to its smartphone range with the launch of the Razr, which will run on Android 2.3.5 and is the first device from the firm since its $12.5bn acquisition by...
View ArticleRich Snippets for Apps: A New Way to be Seen in SERPs
Rich application snippets will be important and includable for any software developer website, software publishers, download portals, software review sites, etc. No doubt, sites that get these snippets...
View Article2 Handy Twitter Apps for Marketers: ThinkUp and SocialBro
Getting analytics insights or simply finding an old tweet can prove impossible on Twitter. Want insights on devices, followers, which types of tweets get more RTs and replies, or even your competitors?...
View Article8 Ad Optimization Expert Tips to Lift Paid Search CTR & Conversion
Marin and BoostCTR have shared the results of their work with W3i, an application network and joint client. The results: W3i’s click-through and conversion rates improved by 27 and 45 percent,...
View ArticleZenya Introduces Keyword Repository Categorized by Searcher Intent
Categorical keyword repository Zenya has unveiled their new keyword database. Zenya’s database is over 1.4 billion keywords strong, 600 million of which are categorized by searcher intent (to purchase,...
View ArticleGoogle Cuts Maps API Prices by 88%
Google has slashed the price of its Maps application programming interface (API). In a move to attract more enterprise use of the system, U.S. companies will now pay 50 cents instead of $4 for every...
View ArticleGoogle+ for iPad Arrives in App Store
Google has rolled out an update for the iPad version of its Google+ client software. The company said that the update would allow iOS users to see the improvements to the social network which Google...
View ArticleSocial Good in SEO: Conductor Foundation SEO Grant for 2013 Open
The Conductor Foundation has opened their SEO grant up to non-profit organizations outside of the New York City area. Plus, find out which other search companies are making social good a priority by...
View ArticleBig Data: An Introduction for Search Marketers
Big data applications systematically address perplexing questions at massive scale – continuously learning, adapting and improving. Early adopters will win big and propel their employers and themselves...
View ArticleTop 5 Micro-Conversions You Should Measure
Micro-conversions are goals, just like the ones you're currently measuring. But micro-conversions typically help build relationships with your site visitors – and these relationship-building activities...
View ArticleAre Google Maps Staffers Being Tempted by Apple?
Apple is reportedly seeking employees that have experience working on Google Maps, after it became apparent last week that its own Maps app on IOS 6 just doesn't cut it against the competition. Apple's...
View ArticleGoogle Play TV Shows, Movies, Music Debut on Google TV
Google has released its Play software and media service to the Google TV platform. The update will allow Google TV users to access the Play app store as well as download and view content from the Play...
View ArticleWhy Your PPC Ads Must Meet the True and Positive Needs of Prospects
Because people are most often and powerfully motivated by some combination of fear and greed, we focus their attention on the various negative feelings that accompany their unmet needs. While this...
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